About us

My name is Rachid Akdim. For fifteen years I have been helping companies enter markets precisely where others see risks above all else. At Red Bull, I showed that with focus and sharp positioning, even an entire market can get moving. Multinationals like Unilever and PepsiCo then asked me to develop their market strategies.

My strength lies in translating vision into concrete execution and leveraging technology as an accelerator of growth.

In 2023, I decided to turn my experience into my own platform: Ethnico. A platform that makes commerce accessible, transparent and scalable. Ethnico unites manufacturers, wholesalers and retailers in one powerful total solution.

Do you want to enter new markets and all the insights that come with it? Then join Ethnico.

My dream has always been to make trade open, fair and accessible to all. In 2023, I founded Ethnico out of that passion. With Ethnico, I give manufacturers, wholesalers and retailers the opportunity to do stronger business together and move each other forward. For me, it’s not about technology per se, but about the power that comes when everything comes together and starts working as one.

With Ethnico, I want to take collaboration, distribution and market insight to a new level. My mission is to enable companies to move faster, invest directly in their own network and make doing business easier. Everything needed for success in a changing market comes together on one platform.

I make a difference by not only continuing to think in terms of possibilities, but especially by taking action. Great ideas are valuable, but real impact comes from executing them. I see technology as a tool to achieve more and to ensure that you can reach a large network of entrepreneurs with just a few clicks.

I believe the future of trade should be inclusive, fair and sustainable. Do you have the ambition to enter a market together where others dare not? Then join Ethnico. Together we will set a new standard in trade and growth.